Category Archives: Uncategorized

COVID-19 Solutions: Virtual Building Tours – Vivid Media

The pandemic has certainly affected student housing business operations across the globe in many unprecedented ways. One crucial process that has been impacted is the campus tour. Admissions and housing departments alike need to develop alternate marketing strategies to showcase key campus facilities for prospective students and their families. A 2017 report by APPA – Leadership in Educational Facilities notes that “Students are deeply influenced by their first impression of a campus; multiple surveys of college-bound students point to the campus visit as the most significant factor in choosing an institution.”

Being able to showcase your facilities, particularly student housing, will help you to meet your recruitment and retention goals. Virtual tours of campus facilities are a smart and economical way to allow prospective students and their families to get a “first look” without actually stepping foot on campus. Because my campus was planning on pausing in-person tours of the residence halls due to COVID safety measures, I partnered with Vivid Media to develop an immersive, virtual tour experience for current and prospective students to view residence hall room options.

Through this platform, students and their families can explore the residence hall rooms in more detail to see the various amenities and conveniences that are offered. The virtual tours feature each building with the option to explore each room type as well as the common areas, including study lounges, recreation rooms, kitchens, and laundry rooms. In each specific building tour, visitors can click into a menu in the upper left-hand corner of the viewer to choose what type of area they would like to explore. Each room type and area is specifically listed. Additionally, there are four different viewing options to use, including the following: Explore 3D Space, Dollhouse View, Floorplan View, and Measurements. These options can be toggled by clicking on the corresponding icons on the bottom left-hand corner of the viewer. Hovering over each icon with the mouse arrow will indicate what each icon represents. The menu options will change dependent upon the current view that is showing.

Explore 3D Space | Dollhouse View | Measurements

Dollhouse View | Floorplan View | Measurements

Explore 3D Space

In this view, you can literally explore the area by clicking and progressing throughout the room as if you are actually there. Also, if you left-click and hold on the mouse, you can spin the view in all directions. The faint circles on the floor indicate the vantage point from that particular spot.

Dollhouse View

The Dollhouse View permits you to view the areas as if it were an dollhouse model. Again, if you left-click and hold on the mouse, you can spin the view in all directions. This is beneficial because it gives you a sense of the spaciousness of the room.

Floorplan View

The floorplan view gives you a simplistic overhead shot of the room that is being explored. This view can be used in conjunction with the “Measurements” option to manually click on any two areas to take a measurement. This is helpful so students and their parents can make measurements of the rooms for various furnishing and decoration considerations.

The process of working with the Vivid Media staff was easy and pre-planned prior to their coming to campus to film the dozens of different residence hall areas. My staff decorated each of the suite rooms and bathrooms ahead of time so that they were fully cleaned and prepared for Vivid Media to film. The actual filming process took less than one full working day, and I worked with their team afterward to develop the link naming conventions for each of the particularly buildings and associated suites and common areas. Once the virtual tours were completed, I was able to simply add the links to our existing housing webpage so that visitors can easily access each building’s tour.

To find out more about Vivid Media and to view examples from their student housing portfolio, visit

Helfrich Advisory Services, LLC is a boutique consultancy that specializes in college and university Housing Operations and Residence Life development, including the public-private partnership (P3) market. With 20-years of professional experience, my mission is to be a leading provider of affordable and practical solutions for the college and university student housing industry.

10 Things Student Affairs Programs Don’t Teach You

Graduate programs in higher education and student affairs provide budding professionals with educational theory and insights that will be invaluable when working at a college or university. However, there are many lessons that will only be learned by actually being a student affairs professional.

While internships and practica linked to the graduate program can offer some skills development, they can perpetuate bad practices, particularly because there may be little if any direct curricular connection between the academic program and the department hosting the internship. Unfortunately, these practices then become ingrained in students’ minds and are carried with them throughout their professional lives.

Here is a list of topics that student affairs programs do not teach:

Budgeting & Finance – One of the key lessons for moving up the administrative ladder in student affairs is having a working knowledge and experience in budget and finance management. Unfortunately, any higher education finance courses taught are cursory in nature and do not provide any opportunities to learn how to create revenue and cut spending, which is almost certainly a requirement for department heads and executive higher education administrators.

Management & Supervision – Hiring and firing, assessing performance, and motivating employees are not areas that student affairs programs teach to students who will be prospective employers. Generally, these skills are learned best on-the-job and are influenced by the specific policies and procedures of the department and institution for which you work.

Political Saavy – Institutions of higher education are rife with personal and political agendas. While classes in ethics and discussions of case studies occur in student affairs programs, there typically are not “How To’s” taught in regards to holding your own in the political arena of higher education.

Theory vs. “Real World” – As is the case with any discipline, the ideal standards taught in class are going to differ from what occurs in actual practice. You can learn all there is to know about Astin, Chickering, and Tinto, but work with colleagues who never heard of them nor care about their place in the practice of student affairs.

Emergency Preparation – The health, safety, and security of our students has become one of the top priorities of all colleges and universities. Student Lifers outside of Residence Life (i.e., admissions, career services, etc.) typically do not have day-to-day operational concerns related to this area so it can be more difficult to get direct experience in this area.

Fundraising – University foundation and alumni departments are typically charged with raising external funds to be used for scholarships and special projects. This is another area that is particularly specialized and subject to specific institutional policies and federal and state guidelines and laws.

Program Development – Civil engineering programs teach students how to build bridges, medical programs teach students how to diagnose and treat illness, but student affairs programs do not teach prospective student affairs professionals how to develop, manage, and assess departmental programs. Having the knowledge to put these type of strategic plans together is crucial. Unfortunately, new professionals carry around “bad habits” learned from their undergraduate and even graduate institutions. They can incorporate these philosophies and practices into their new professional lives without being knowledegable about how to fully develop a department through evidence-based practices.

Marketing & Publicity – Now more than ever, colleges and universities face multiple challenges for attracting and retaining undergraduate students. Marketing has become essential in order to publicize both student affairs departments and institutions as a whole. Social media has now become ubiquitous in our world and especially in the lives of our students.

* Photo courtesy of Craig Parylo  

Choosing Graduate School Programs for Student Affairs

Student Affairs Graduate Programs

Many of our readers are looking for advice and information related to chosing the best graduate programs for student affairs and higher education (SAHE). Here are some questions you should consider and seek answers for when searching for SAHE graduate programs:

1. Why Am I Seeking the Degree? First and foremost, you need to establish why you are seeking a master’s degree. Is it simply an ends to a means for your career path? Are you looking to become a professor or a student affairs professional? Are you searching for an graduate assistantship that will give you direct work experience? Answering these questions should lead you to the type of program that will help you to accomplish your specific goals.

2. What Is the Program’s Emphasis? Different institutions offer different programs with a whole host of varied courses. Take time to look at the course of study for the programs you are considering. Because there is no specific credentialing or licensure required to be a student affairs professional like there is to become a doctor, psychologist, or social worker, you have the ability to select from multiple programs that will lead you to employment in student affairs. Here are some examples of graduate programs that are applicable to working in student affairs:

  • Higher Education Administration
  • College Student Personnel
  • Counselor Education
  • International Education
  • Policy Studies
  • Student Affairs
  • Leadership Studies
  • Educational Psychology
  • Human Development / Psychology
  • Mental Health Counseling

Keep in mind that none of these programs actually teach you how to perform the duties of every type of student affairs position that is out there (e.g., resident director, academic advisor, student activities coordinator, etc.) Rather, the curriculum will enable you to become a student affairs generalist and understand the issues surrounding higher education and working with students.

3. Are Assistantships Available? If you have the ability to get your degree paid for and gain some practical experience in the process, apply for graduate assistantships. In many cases, paid assistantships may not have anything at all to do with the actual academic program, and you may have to interview separately for both the academic program and the assistantship respectively.

For example, I was in a mental health counseling program (M.S.), but had an assistantship in the university’s student activities department. I received tution remission, a stipend, housing, and a meal plan from student activities. Outside of the department paying for my tuition, my assistantship and my program were not connected in any way academically. However, there are other cases in which an assistantship directly relates to the curriculum, particularly if there are administrators teaching in the program from the departments that are funding the graduate assistantships. Simply ask if there is a direct link between the assistantship and the academic program.

4. What Are the Faculty’s Research Interests? The research agendas of the program’s professors will tell you a lot about what the program values. Additionally, take notice of the publications in which the professor’s works are published. If your interests lie in ACPA and NASPA, you’ll want to see if the department’s faculty are published in the Journal of College Student Development and the Journal of Student Affairs Research and Practice. If faculty are publishing in journals and books that are outside of the purview of student affairs, you may want to shop around for another program as it may be indicative that the vision of the program may not appeal to your interests.

5. Are Faculty Involved in Professional Organizations? Similar to #4, see if faculty are involved in regional and national student affairs and higher education professional organizations, such as ACPA and NASPA. In some cases, students will be able to work on research and co-present with faculty at these conferences, which can be very rewarding. If faculty are not involved in these types of organizations (outside of purely financial reasons as they may not be able to attend), you may want to consider another program.

6. Can I Attend While Working Full-Time? Some departments are less “part-time friendly” than others. In other words, some programs are specifically designed and intended for traditional full-time cohorts (a group of students starting and graduating on the same schedule). Other programs offer classes in the evenings and also on weekends. Furthermore, some graduate programs are completely offered online. Weigh various options if you must work while earning your degree.

7. Is it an Online Program? There are many HESA-related programs that are offered online. If the degree is an ends to a means for you for simply getting a job or you already have a job and need it to advance, an online program may appeal to you. Understand, however, that online programs can be as expensive, if not more, than traditional “bricks-and-mortar” (on-campus) programs. While I personally do not recommend online programs for student affairs because of the loss of opportunities to network, attend conferences, and participate in other departmental activities, online programs are a viable option for those who are geographically limited or have other circumstances that prevent attending a traditional program.

8. Is There an Option to Continue onto the Doctorate? You may be able to kill two birds with one stone if you can be admitted into a program that will allow you to apply most, if not all, of your master’s coursework toward earning a doctorate. This is something that you will have to research and ask about up front when applying to various programs. If you have any intentions on continuing to earn a doctorate, this is a great strategy to use.  

9. Is the Program Endorsed by ACPA, NASPA, and Conforms to CAS Standards? Both ACPA and NASPA list top programs around the country that are searchable. Programs that have their endorsement are typically the ones that you should concentrate on. Additionally, the Council for the Advancement of Standard in Higher Education (CAS) define standards for “Masters-Level Student Affairs Professional Preparation Programs.” Be sure to ask contacts at the programs for which you intend to apply if they adhere to the CAS Standards. It’s a red flag if they do not follow these standards or simply do not know what you are talking about (rest assured that this should be very rare though).

10. What is the Best Program for Student Affairs? While the U.S. News and World Report lists the top graduate programs for education, only you can determine what program is the best one for you. No one particular program is going to better prepare you or make you more marketable in the student affairs field than any of the others. Take your time to research different programs, visit these institutions if possible, and ask a lot of questions. Additionally, talk to graduates from various programs and administrators that you may know to get their perspectives about the programs that they have attended.

For further information:

Student Affairs & Graduate School: A Brief “How-To”

7 Secrets I Learned On My Way to Earning a Doctorate

Advantages and Pitfalls of Online Doctoral Programs

Selecting A Student Affairs Graduate Program

* Photo Courtesy of Irum Shahid