Guest post for Content Rules (Social Media Book Review)

 I have written a new post for The Student Affairs Collaborative regarding a newly published (2011) book titled Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business by Ann Handley (@MarketingProfs) and C. C. Chapman (@cc_chapman). Although the book is primarily written for entrepeneurs, the 282 page book would definitely benefit student affairs professionals and student leaders alike who are looking to develop and market educational and social program initiatives on campus.

Click HERE to read the entire article.

1 thought on “Guest post for Content Rules (Social Media Book Review)

  1. Madeline Senkosky

    This book is great because there are so many applicable content ideas, no matter where you are in your social media strategy execution. Handley and Chapman do such a great job of enlivening their tips with their hilarious anecdotes and interviews. Lucky for us, they are working with on May 3 at Babson College to headline a morning seminar. Each attendant will walk away with a copy of Content Rules and several marketing ideas to implement immediately. Click here for more information:


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